iTi began simply as a way for me to make clothes for myself. As interest in the pieces grew, and a community began to form around the brand online, I started to see that there was something worth pursuing beyond my own wardrobe.

At its core, iTi is genderless menswear. I work with familiar wardrobe staples—shirts, trousers, belts and outerwear—and reinterpret them through the iTi lens. Silhouettes are boxy and sit away from the body, while fabrics are always 100% natural, sourced wherever possible through deadstock and textile waste suppliers. Running through each collection is my signature weaving technique, which has become a visual language of the brand. Every garment is made entirely by my hands in my studio in Moss Vale, in the Southern Highlands of Australia.

The weaving itself is a slow and deliberate process developed through years of experimentation. Strips of cotton are sewn closed, individually turned inside out, and pressed flat with a hot iron to create the crisp, flat ribbons characteristic of iTi. Each strand is then woven by hand directly into the garment, building the different shapes, patterns and structures that appear throughout my work.